As a member of the development teams at Angel Flight West and The Painted Turtle, I have experience in meeting fundraising goals through digital campaigns, including email marketing, branding, and creating social media posts and ads. I am a collaborator at heart, and work with my team members to create collateral to share the organization's mission and solicit financial contributions from individuals and corporations.
Giving Tuesday 2021
Throughout the month leading up to Giving Tuesday, Angel Flight West highlighted a story focused on each type of flight that the organization carries out. Shown here are two example emails: one focused on Lucie, a double lung transplant recipient, and Niari, who flew to a medical specialty camp.
We raised $143,500+ to provide 717 flights for people who need them.
Role: Copywriter, email campaign manager
(Note: Minor stylistic changes to fonts and spacing occurred during export)
Two sample social media posts from Giving Tuesday 2021.
Giving Tuesday 2019
Donation landing page
One of several social media posts and graphic
Social media profile frame campaign
The theme for Giving Tuesday 2019 was "Challenge by Choice"': a concept taught at The Painted Turtle to encourage campers to reach beyond their comfort zone, but only if they choose to. I created a logo used on our donation landing page, sent in e-mail appeals, and on all graphics. Over $31K was raised via social media, peer-to-peer fundraising, and email, amounting to over $60K when matched by a donor.
Giving Tuesday 2018
Giving Tuesday 2018 encouraged the entire Camp community - donors, volunteers, and camper families - to fill in the blank: "The Painted Turtle is.... ______"
I developed visual concepts: Family, Independence, Courage, Friendship, and Community. Each was accompanied by graphics, social media posts, and email appeals.
Campaign video. Role: Graphic designer
Instagram feed on Giving Tuesday
Thank you post the day following Giving Tuesday.
Role: Graphic designer, social media copywriter
